Litteratur (uge45)

Litteraturforslag til analyseopgave af Danske Banks hjemmeside og deres formidling til deres kunder:

udenfor pensum:

• Fogg, BJ et.al: What Makes Web Sites Credible? (http://captology.stanford.edu/pdf/p61-fogg.pdf)
• Elisabeth Hoff-Clausen: Set gennem nettet
• John W. Riley: The Corporation and Its Publics; Essays on the Corporate Image

fra pensum:

• Fog, Klaus et.al: Storytelling – branding i praksis
• Bernstein, Mark: ”Beyond usability and design: The Narrative Web” (http://alistapart.com/stories/narrative)